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Sponsoring: a gold contract for Liverpool

July 24 category:Businesses
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Sponsoring: a gold contract for Liverpool

The Liverpool shirt became the second most expensive in the world.

REUTERS / Phil Noble

Despite sporting disappointing results in recent years, the Liverpool club retains considerable international influence. Which today allows it to pick up the second largest in the world sponsoring of a football club, signing a contract with Warrior Sports approximately 30 million euros per year for a period of 6 years.

Warrior, a US company previously specialized in ice hockey, so is entering the football market. She replaces Adidas, partner of the club, which paid half the money to the club before.

Liverpool now rank second in the ranking of biggest sponsorship deals, behind FC Barcelona (Nike, € 31.5 million per year) but ahead of arch-rivals Manchester United (Nike, 28 million).

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