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Trash shaped woman: the Moselle General Council apologizes

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Trash shaped woman: the Moselle General Council apologizes



Advertising the General Council of Moselle

DR



"If a communication operation can sometimes choose an angle offset grip, used the visual message certainly not aimed at any provocation." This Thursday the Moselle General Council issued a statement than a dozen lines to apologize "to all those and all those who have felt victimized by this campaign."



The purpose of public ire? An advertisement for the sorting published on the back cover of the magazine published by the Moselle General Council. It shows a female bust encased in a plastic bag with the slogan "Let's less chips better!" Mosellans of shocked by this advertising had contacted the network Bitches guards, who announced his intention to complain to the Jury of advertising ethics.

Contacted by the website All-Metz earlier this week, the General Council of Moselle spoke in his defense misinterpretation of the visual: "The image chosen for the campaign does not symbolize bust of a woman (or a bust of man on the other displays) but the idea of ​​'slimming regime' it is essential to promote to reduce our waste. " The offending advertisement, in collaboration with the Environment Agency and Energy Management (ADEME), also available for both men (see below), and uses the same codes as the female version.

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